Emma Watson, who stars as the clever witch Hermione Granger in the Harry Potter films, has whipped up some fashion magic of her own by becoming the next actress to become the face of Burberry. Burberry, the British fashion house started in 1856 by Thomas Burberry, made the announcement yesterday.
Emma will be the face of Burberry’s Fall 2009 ad campaign. Creative Director Christopher Bailey spoke about the decision to pick Emma for the ad campaign.
"Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign, who like the images she fronts, has a classic beauty, a great character and a modern edge."
The 19 year old Watson is quite the fashionista herself. She is regularly spotted on the local fashion scene and attends Fashion Week events around Europe. She has also appeared in a number of fashion magazines.
The famed fashion photographer MarioTestino shot the photos for the new campaign in the heart of jolly old London town. One of the photos proudly sports the Thames river in the background.
Burberry is looking to present a more modern image to the shopping public. Christopher Bailey stated, “I wanted the images to represent the rich history and the modernity of the Burberry brand whilst at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.”
The new ad campaign featuring Emma Watson will appear in numerous print publications beginning in August of this year.
Headmistress Note: Thanks so much to our Hogwarts Mate Sylvia for the heads up on this article.
(SOURCE: HULIQ)
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