The first blog post features a photo of the Pottermore sign being unwrapped ahead of J.K. Rowling's announcement last month. The Pottermore Insider will be updated regularly before the site launches into beta mode on July 31. If you haven't already done so, don't forget to register your e-mail at Pottermore.com for a chance to be included in the beta launch!
Excerpt from blog:
Written by members of the Pottermore team, the Insider is here to bring you the latest news and updates on all things Pottermore, and to answer any questions you may have.
We’ll be here with you as we get ready for 31 July, and we’ll be posting fairly regularly, so remember to check back every now and then, or add us to your RSS feed so you don’t miss out on anything.
(SOURCE: THE LEAKY CAULDRON)